About Myla

Myla was founded in 1999 as a lifestyle concept offering a beautiful collection of lingerie, an exclusive selection of innovative sex toys and a range of seductive massage and body products. The aim was to allow women to indulge their love of luxury in every area of their life including the bedroom.

From the very beginning, the products combined a luxurious quality, exclusivity of design and the elegance of functionality. Myla allows women to feel sexy because they looked and felt beautiful.

The first Myla Boutique opened in Notting Hill, London’s hippest district and the brands reputation grew rapidly. Uniquely, Vogue featured the brand every month for the first year. When Kate Moss found out she was pregnant, she rushed to Myla for bespoke lingerie. Myla’s Freshwater pearl G-String gave Sex and the City’s Samantha a moment for reflection.

In addition to their luxury lingerie, Myla became renowned for their exclusive selection of innovative Toys. Created by world-leading designers, Myla’s toys graced the front pages of national newspapers and were featured in design exhibitions around the world.

By 2001, Myla was invited to open a concession in Selfridges and soon became the best-selling brand per square foot within the lingerie market. Further stores quickly opened in South Kensington’s Walton Street, Chelsea’s Kings Road and in Bond Street’s Burlington Gardens. The website www.myla.com attracted customers, worldwide.

In October 2004, Myla caused a sensation when it opened a store on New York’s Upper East Side. It seemed the whole world was receptive and premium retailers in France, Italy and the U.S. started to stock Myla. In 2005, the company was acquired by Lilestone Holdings to enable it to expand even further around the world and to start new relationships with distributors, agents and franchise partners.

Today, Myla has 12 boutiques and concessions, a thriving Internet and mail order business, and over 100 wholesale customers in over 15 countries.

Myla has captured a unique place in the minds of the chic, discerning customer and it continues to lead the market through its passion for elegance, luxury and the knowledge that women will always want to feel ‘Beautifully Sexy’.